The Ultimate Guide to Scottsdale’s Premier Automotive Event

A classic car in an auction

The Barrett-Jackson Scottsdale Auction isn’t just a car show—it’s an automotive lifestyle event that transforms Scottsdale into the epicenter of the collector car world each January. Whether you’re a serious bidder, car enthusiast, or someone looking to experience one of Arizona’s most prestigious events, this guide will help you make the most of your Barrett-Jackson experience.

Event Overview: The World’s Greatest Collector Car Auction

Since 1971, Barrett-Jackson has been bringing the world’s most coveted vehicles to Scottsdale. Held at WestWorld of Scottsdale, this nine-day spectacle features:

  • Over 1,800 pristine collector vehicles
  • Hundreds of pieces of automobilia
  • Luxury exhibitor marketplace
  • Interactive sponsor displays
  • Live entertainment and culinary experiences
  • Celebrity appearances
Car in a car show

When to Attend

Preview Days

The first three days offer a more relaxed atmosphere to:

  • Watch vehicle check-in
  • Preview upcoming auction lots
  • Explore the grounds before peak crowds
  • Meet collectors and vendors
  • Attend opening night gala (separate ticket required)

Prime Time (Weekend)

The busiest days feature:

  • Main collector car auctions
  • Peak entertainment programming
  • Maximum crowd energy
  • Celebrity sightings
  • Prime networking opportunities

Insider Tip

Consider visiting mid-week for:

  • Smaller crowds
  • Better access to vehicles
  • More relaxed atmosphere
  • Easier parking
  • Lower ticket prices

What to See and Do

The Auction Block

Classic car at an auction

The heart of Barrett-Jackson, featuring:

  • Live bidding action
  • Rare and unique vehicles
  • Celebrity cars
  • Charity auctions
  • World-record attempts

Automobilia Auction

Preceding the main vehicle auctions:

  • Vintage gas pumps
  • Rare signs and advertisements
  • Historical automotive memorabilia
  • Restoration pieces
  • Collectible models

Exhibition Hall

Browse hundreds of vendors showcasing:

  • Luxury vehicles
  • Automotive accessories
  • Custom builders
  • Restoration services
  • Lifestyle products

Interactive Experiences

  • Ride-and-drives with major manufacturers
  • Virtual reality demonstrations
  • Racing simulators
  • Technology showcases
  • Auto restoration workshops

Planning Your Visit

Tickets

  • General admission starts at $25
  • Multi-day packages available
  • VIP experiences offered
  • Children’s discounts (5-12)
  • Military discounts available

Best Times to Visit

  • Mornings: Smaller crowds, easier parking
  • Weekdays: More relaxed atmosphere
  • Prime time: Thursday-Saturday afternoons
  • Final Sunday: Last-chance deals and excitement

Transportation and Parking

  • On-site parking available ($15-$25)
  • Valet parking offered
  • Rideshare drop-off/pick-up zones
  • Shuttle services from select locations
  • Consider staying at nearby Yonder properties for convenience

Making the Most of Your Experience

For Car Buyers

  • Register as a bidder in advance
  • Attend the preview days
  • Research potential purchases
  • Bring proper documentation
  • Set clear budget limits
  • Understand buyer’s premium

For Spectators

  • Wear comfortable shoes
  • Bring a light jacket (indoor/outdoor venues)
  • Download the event app
  • Plan your must-see lots
  • Take advantage of guided tours
  • Stay hydrated

Where to Stay

Make your Barrett-Jackson experience complete by staying in a Yonder Luxury Vacation Rental:

  • Close proximity to WestWorld
  • Private garages for your vehicles
  • Spacious accommodations for groups
  • Resort-style amenities
  • Concierge services

Popular Areas for Barrett-Jackson Attendees

  • North Scottsdale
  • Paradise Valley
  • Old Town Scottsdale
  • Pinnacle Peak
  • Desert Ridge

Beyond the Auction

Local Attractions

  • Scottsdale Fashion Square
  • Old Town Scottsdale
  • Desert Botanical Garden
  • McDowell Sonoran Preserve
  • Top-rated golf courses

Dining and Entertainment

Tips for First-Time Attendees

  1. Plan Your Schedule
  • Review the auction catalog
  • Note special events and demonstrations
  • Plan for breaks and meals
  • Allow time for exploration
  1. Stay Comfortable
  • Wear layers
  • Bring sunscreen
  • Stay hydrated
  • Wear comfortable shoes
  • Consider VIP areas for relaxation
  1. Maximize the Experience
  • Take guided tours
  • Attend educational seminars
  • Meet industry experts
  • Network with fellow enthusiasts
  • Document your experience

The Barrett-Jackson Lifestyle

The event is more than just an auction—it’s a celebration of automotive culture that includes:

  • Fashion shows
  • Luxury lifestyle exhibits
  • Gourmet food and beverages
  • Live entertainment
  • Social events and galas

Making Memories

Whether you’re a serious collector or casual observer, Barrett-Jackson offers something for everyone:

  • Photo opportunities with rare vehicles
  • Celebrity encounters
  • Educational experiences
  • Entertainment
  • Networking opportunities

Planning Your Visit

Ready to experience Barrett-Jackson? Book your luxury Yonder vacation rental today to ensure the perfect home base for your automotive adventure. Our properties offer:

  • Convenient location near WestWorld
  • Luxurious amenities
  • Spacious accommodations
  • Private parking
  • Concierge services

Don’t miss out on this world-class automotive event. Contact Yonder today to start planning your Barrett-Jackson experience.

Note: Event details and pricing may vary. Please check Barrett-Jackson’s official website for current information.